Since 2018
0
Years in Production
Apple platform engineering
Open to senior roles & select engagements
Majdi El Felah
Senior Apple Platform Engineer · Founder
I architect and ship production-grade iOS, iPadOS, and tvOS products for organisations that cannot afford downtime — from white-label OTT platforms serving global broadcasters to founder-led App Store products with 50K+ organic downloads. Eight years in the Apple ecosystem. A track record of leading delivery, raising code quality, and taking products from concept to launch.
Live today
0
Products Shipped
App Store · Enterprise clients
Organic growth
0
Users Reached
Zero paid acquisition · App Store
End-to-end
0
Deliverables Shipped
Enterprise · Founder · Client
About
Built for scale. Trusted to lead.
A senior engineer who operates at the intersection of technical depth and product accountability.
Currently at Simplestream, I lead development on white-label iOS, iPadOS, and tvOS streaming products used by major broadcasters and media operators — platforms where performance, stability, and release discipline directly affect revenue and audience retention.
Previously, I founded StarTech Digital and owned the full stack of delivery: architecture, implementation, monetisation, App Store operations, and long-term maintenance. That founder chapter produced 7 live products and 50K+ downloads — proof I can execute independently and bring the same rigour inside larger teams.
Hiring managers and engineering leaders work with me when they need someone who can own outcomes, not just tickets — from system design and code review culture to shipping under real-world constraints.
Download RésuméEnterprise Apple Engineering
OTT streaming, multi-tenant white-label architecture, AVKit, UIKit/SwiftUI at production scale.
Founder & Operator
Zero-to-one product delivery — strategy, build, monetisation, launch, and iteration without a safety net.
London · Remote-Ready
Available for permanent senior/lead roles, contract engagements, and advisory work globally.
Portfolio
Products Shipped to Market
Independent App Store launches that demonstrate end-to-end ownership — design, engineering, and growth.
Budget Bloom
Founder-built finance product — full UIKit-to-SwiftUI migration, multi-currency engine, and CloudKit-backed sync. Rated 5.0 on the App Store.
Technologies
SwiftUISwiftDataCloudKitWidgetKit
Streakify
Retention-focused consumer app with engagement systems, analytics layer, and widget ecosystem — architected and shipped solo.
Technologies
SwiftUISwiftDataCloudKitWidgetKit
Planix
Productivity SaaS with focus tooling, project hierarchy, and gamification — designed to drive daily active use and long-term retention.
Technologies
SwiftUISwiftDataCloudKit
Currency Exchange+
High-utility travel/finance tool — real-time data pipelines, location services, and speech output. Sustained 4.8★ rating at scale.
Technologies
SwiftUICombineCore Location
MasterMind
Content-driven wellness product with curated library, habit instrumentation, and home-screen widget strategy for daily engagement.
Technologies
SwiftUISwiftDataWidgetKit
Expertise
What I Bring to Your Team
Senior-level depth across the Apple stack — with the product judgment to match.
iOS Platform Leadership
Eight years delivering mission-critical apps on iPhone, iPad, and Apple TV — including multi-client enterprise platforms and consumer products at scale.
Swift & Modern UI Architecture
Expert in SwiftUI and UIKit coexistence, large-scale migrations, Combine/async-await, and SwiftData — with a focus on maintainable, testable codebases.
Product Ownership
Proven ability to own outcomes from discovery through launch — scoping, prioritisation, stakeholder alignment, and post-release iteration.
Monetisation & SaaS
Subscriptions, in-app purchases, RevenueCat integration, and backend-driven features — experience building revenue-generating mobile products.
AI-Augmented Engineering
Early adopter of AI-assisted development workflows that accelerate delivery without compromising review standards or architectural integrity.
System Architecture
White-label and modular platform design, SPM-based dependency management, and patterns that scale across teams and codebases.
Engineering Standards
Drives quality through code review, CI/CD discipline, performance profiling, and accessibility — the details that separate good teams from great ones.
Career
Track Record
A progression from enterprise delivery to technical leadership and founder-level ownership.
Apple Platform Engineer · Simplestream
Lead engineer on white-label OTT products for global broadcasters. Own architecture and delivery across iOS, iPadOS, and tvOS — driving performance, crash reduction, and release velocity in a multi-client environment.
Founder & Lead iOS Engineer · StarTech Digital
Built and operated an independent product studio. Shipped 7 App Store products, 50K+ organic downloads, and client deliverables for Vollou, R2B Media, and others — full P&L accountability from concept to maintenance.
Senior Mobile Engineer · Corethree
Delivered high-traffic M-ticketing platforms for major UK transport operators. Reduced crash rates, introduced structured code review, and shipped across legacy Objective-C and modern Swift codebases.
Senior iOS Consultant · The App Experts
Provided technical leadership across concurrent client engagements — architecture guidance, team coaching, and hands-on delivery for agencies and product companies.
iOS Engineer · eXo Platform
Built enterprise mobile applications in fast-paced agile environments. Established engineering practices including pair programming, code review, and end-to-end App Store release ownership.
Reviews
Market Validation
App Store ratings from real users — evidence of products that deliver in the wild.
"
JD
John Davis
Currency Exchange+ User
★★★★★
"This is very useful and easy to use 😊 it is very useful when I would like to know is it worth to buy something abroad or not or when is the best time to exchange some money over!"
"
EW
Emma Wilson
Budget Bloom User
★★★★★
"Budget Bloom has completely transformed how I manage my finances! The multi-currency support is perfect for my international lifestyle."
"
MT
Michael Thompson
Planix User
★★★★★
"Planix is the best productivity app I've ever used! The Pomodoro timer combined with project management has doubled my productivity."
"
LC
Lisa Chen
Streakify User
★★★★★
"Streakify has helped me build so many positive habits! The streak tracking is motivating and the smart coach insights are incredibly helpful."
"
DP
David Park
MasterMind User
★★★★★
"MasterMind has become an essential part of my daily routine. The motivational quotes help me maintain a positive mindset."
Contact
Start a Conversation
Recruiting for a senior Apple role, building a product, or need a technical leader who ships — reach out directly.
I respond to serious inquiries within 48 hours. Permanent, contract, and advisory engagements considered.
Email majdifelah@gmail.com Phone +44 739 526 1266
Location
London, United Kingdom